💡H1 2025 Femtech Trends in SEA

Across Southeast Asia, femtech founders are moving from creating standalone products to building holistic health solutions. With strong cultural localisation and increasing numbers of public-private partnerships amplifying options, women are more aware of femtech products and services available to them than ever before. These solutions are clinically-proven, digital-first, community-powered and inclusive across life stages.

In this mini-report, Ultra Violet Agency and FemTech Association Asia spotlight six trends that defined the femtech industry in SEA in H1 2025. These shifts reflect a maturing femtech landscape where innovation elevates access through reach, trust, digitisation, personalisation and a focus on long-term care.

Anna Butterworth, Founder & CEO, Ultra Violet Agency (Femtech Connect Asia 2024)

Trend 1: Community-First Menopause Startups

This consumer-first strategy allows startups to build brand affinity among target consumers, collect deep insights to shape culturally relevant solutions, and tackle stigmas. We see this approach across platforms hosting peer forums, expert-led workshops and online content hubs, often well before health products and/or digital services are launched. In SEA, trust and education are as important as tech or clinical innovation in driving adoption.

Trend 2: Investing in Mobile Apps

Femtech startups are investing in mobile apps as key to consumer management and support. Ease (Singapore) has expanded across several countries in SEA, tailoring services to local cultures and regulations. Cross-border direct-to-consumer is growing, especially for wellness and sexual health products. Startups Ovy Health (Indonesia), with AI-powered app “Maia”, and the new Pistil (Malaysia) app offer expanded health tracking, enabling highly-tailored care plans reflecting user data and activity.

Trend 3: Corporate Programme Roll-outs

Employers are recognising femtech as part of employee wellbeing. With ERGs and International Women’s Month programmes leading engagement in SEA, the pivot to HR-led initiatives is happening now. Sweden’s LEIA Health, the holistic health app for new mothers, is extending its UK partnership with Merck to build inclusive workplaces for employees in Indonesia and the Philippines, supporting Parental Health & Parental Leave Management.

Trend 4: Beyond Fertility, Beyond Women

While the number of fertility-focused startups (e.g. IVF, ovulation tracking) has grown significantly in the past two years, there is now an increase in holistic care from the same providers - menopause, menstrual health, sexual wellness and chronic conditions affecting women. In addition, men’s health is starting to be included under the femtech umbrella, as seen with Zora and Zoey in Singapore.

Trend 5: Next-Generation Telehealth

Platforms like The Cloud Clinic and ORA are leveraging intuitive, Gen Z-friendly interfaces and discreet telehealth models to break down stigma and normalise conversations around STIs, contraception and menstruation. By addressing what has long been whispered or ignored, these companies are meeting unmet needs and redefining the healthcare experience for a new generation.

Trend 6: Increasing Investor Confidence

Healthcare startups in SEA are increasingly attracting regional capital, signalling strong investor confidence in the scalability of femtech solutions across diverse markets. Landmark funding rounds in the past year, such as Kindred Health in the Philippines, Zora in Singapore and Motherhood Care+ in Malaysia, highlight a growing demand for women’s health services and the region’s readiness to support innovation in this space.